i’m is a new initiative from Windows Live™ Messenger. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. We've set no cap on the amount we'll donate to each organization. The sky's the limit.  

So any time you have an i’m™ conversation using Windows Live Messenger, you help address the issues you feel most passionate about, including poverty, child protection, disease, and environmental degradation. It's simple. All you have to do is join and start an instant messaging conversation. We'll handle the donation.

There's no charge, so join now and put our money where your mouth is.

 

What does the i'm emoticon  represent?

It tells your contacts that you are making a difference, it is short for "i'm making a difference".

What are the i'm emoticon  codes and causes?

• American Red Cross --  ready to help, code = *red+u
• Boys & Girls Clubs of America --  providing a positive place for kids, code = *bgca
• National AIDS Fund --  fighting AIDS, code = *naf
• National MS Society --  joining the MS movement, code = *mssoc
• ninemillion.org --  helping 9 million refugee kids, code = *9mil
• Sierra Club --  exploring and protecting the planet, code = *sierra
• StopGlobalWarming.org --  stopping global warming, code = *help
• Susan G. Komen for the Cure --  finding the cure, code = *komen
• UNICEF --  helping kids survive, code = *unicef